Fortis Bank’s chief executive officer in Turkey, Yvan De Cock, for example, was latterly head of UK operations before being transferred to Istanbul in May 2006 to head Fortis’s newly established outfit in Turkey, which could never ever be accused of being dull. But as De Cock explains, Fortis’s decision to set up shop in Turkey following the purchase of 94% of Disbank in late 2005 was a logical development given the socio-economic environment in the country and the Fortis business strategy, which is increasingly being geared towards exploiting opportunities available in emerging Europe so as to increase profits outside its Benelux home region to a target level of 30%.”If
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