Caja Navarra sells on civic banking

How would you react if your bank sent you a letter telling you exactly how much money they made out of you? If you were a customer of Caja Navarra then the answer would probably be that you would start doing more business with them and tell your friends to do the same.

Spain’s saving banks seek new funding strategies

Principal portfolio holdings of the cajas

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The relatively small caja based in Pamplona in the Navarra region of northern Spain provides a great example of how Spain’s cajas have pioneered innovative strategies to win market share against the commercial banks in an ultra-competitive banking market. Caja Navarra’s strategy, which it calls civic banking, draws on what it sees as the cajas’ unique strength: their close connection with the communities and organizations to which they were founded to be benefactors.

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