How Itaú became the best of the best

WHAT’S WANTED is quality of products and services, competitive prices, social responsibility and a deep commitment to the environment and ethics – Brazil’s high flyers are a picky lot when they opt for a bank, surveys find. One bank, though, fits the bill better than any other: Banco Itaú. Brazil’s biggest private sector bank delivers not just on these eclectic areas but also in income growth, strong profits and shareholder value for investors. It is the leader in its class not just in Brazil, but a benchmark for all banks in Latin America. Its achievements are recognised by Euromoney’s award for best bank in Latin America. Itaú’s philosophy of listening to the market and giving it the products and services it wants, together with keeping a tight lid on costs, is behind the bank’s ability to produce this balance. Its core philosophy is market-led expansion strategies, not grandiose, management-driven plans. Adaptability, an ability to spot good, organic commercial opportunities, together with a knack for buying and integrating companies flows from that market-driven mind-set. Speed helps, particularly in a market where lumbering government-owned banks are still leading players.