Colombia

Awards of Excellence
Latin American regional awards

Best Bank: Citi Best Debt House: Morgan Stanley

Citi has spent the past year expanding its coverage of the consumer market. Citi Colombia increased its geographical reach by 60% when it opened nine new branches. Perhaps more important in the long term, though, will be the alliance with technology provider GTECH, which provides 3,200 service points across the country at which customers can make cash deposits and payments. This drive to win more customers is proving successful, with the bank increasing customer assets 69% ($410 million) to grab a total market share of 9%.