“Our CIB has a very entrepreneurial spirit, which is also the explanation of our development in retail banking”

Daniel Bouton, chairman and CEO of Société Générale, discusses in detail his bank’s culture and strategy with Euromoney’s editor, Clive Horwood.

Can Bouton’s unique vision drive SG forward?

Allons enfants de la SG!

From public service to private banking

Daniel Bouton, chairman and CEO of Société Générale
What is the culture of Société Générale?

This bank has a specific genetic make-up, which combines the merits of three cultures. The original is a successful retail bank and then commercial bank, the classic European success story.

The second comes from the audit business. About 15 years after Société Générale was created in 1864, the central audit body was set up, which has helped innovate in all departments of the bank for decades.

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