Saxo bank: Building on a bright idea

The Danish firm’s play for the niche retail market has positioned it as the world’s fastest-growing FX house.

“We’re really part technology company, part bank”
Lars Christensen

The world’s biggest investment banks have always dominated the global foreign exchange market, something that is becoming more and more evident as the largest players gain market share. Trying to break into a market where scale is so important is a suicidal mission for any newcomer – unless it has a brilliant new idea, that is.