BNPP recasts its credit analysis

BNP Paribas has topped the investment grade section of the Euromoney credit research poll for the past three years but this success has not stood in the way of a shift to a new research model.

Last month the bank established a sector specialist desk, which comprises analysts taken from the fundamental research team. It has been set up to provide certain clients and the bank’s fixed income desk with trading ideas. The word desk analyst springs to mind but Rick Deutsch, formerly head of credit research and now head of the desk, is quick to dispel that notion. He says he will be talking to clients, and publishing notes – research that the bank makes clear is done in its interest.

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