Jürgen Fitschen: Deutsche’s developing domestic market strategy

Domestic criticisms of Deutsche Bank’s international focus have not passed it by, prompting plans to develop its business at home. But as Jürgen Fitschen, who leads the initiative, tells Philip Moore, his bank does not intend to imitate rivals’ indiscriminate wooing of medium-size companies.

Deutsche brings it all back home

Jürgen Fitschen, Deutsche Bank
“We have continued to generate wonderful results in Germany. But the fact is that Germany is a relatively small market in a global context”

DEUTSCHE BANK GROUP executive committee member Jürgen Fitschen hardly has the cushiest job in Germany’s financial sector. As chairman since 2004 of Deutsche’s new German management committee, he shoulders the weighty responsibility of developing the bank’s strategy in its domestic market. It is a delicate mandate for two reasons.

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