Search the results Chinatrust has avoided head-on competition with its big rivals, carving an onshore niche and offering genuine open architecture
Unlike most of its main domestic competitors, Chinatrust’s wealth management business features strongly in Euromoney’s 2006 private banking poll in Taiwan, scoring third overall, behind big global banks Citigroup and UBS. The good showing, says Steve Chou, president of Chinatrust’s retail banking group, is evidence that the bank’s strategy of steering away from the larger competition is working.
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