redit uisse: You ’redit here first

Investment banks take their branding very, very seriously. The agonizing over choice of name, fonts and colour schemes can be endless – and extremely costly.

So, for the former CSFB – which decided after many years to drop the First Boston moniker and rely solely on the name of the investment bank parent, Credit Suisse, the rebranding on January 16 was a very big deal.

But before the big day something went horribly wrong. Investment bankers returning to London’s Canary Wharf after the New Year found a surprising new tenant at the Swiss bank’s building on Cabot Square – something by the name of ‘redit uisse’.