Banks have long since realized that a recognizable logo is almost as important as a sound investment strategy. After all, nothing says success like your company’s name in a simple but unique font, possibly with a little picture of a bird or something next to it.
This is not just for the clients’ benefit. The more often a bank’s employees see the logo, the more important they feel. Especially if it’s written somewhere unusual. At a recent Lehman Brothers conference at a top London hotel, it wasn’t just the walls that were bedecked with the bank’s logo.
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