Why it’s really easy being green

It’s not just General Electric which is getting all puffed up about green technology through its Egoimagination drive.

Institutional investors managing $3.22 trillion have also got in on the act. According to Munich Re, 2004 saw the largest ever insured losses from natural disasters.

So at a special summit at the United Nations in New York in May to explore the effects of global warming on the investment community, investors backed calls for, among other things, $1 billion of new investment in clean technology and better corporate disclosure of climate risks.