By Alex Fak
Lady luck
IN A CITY where overpriced service is usually either rude or unctuous – never anything in between – Prime stands out. The Moscow sandwich outlet is modelled on the UK’s Pret A Manger chain, most of its sandwiches cost less than R100 ($3.50), and the service is quick and cheerful. A sign says that it will make any sandwich on the menu within 10 minutes.
What makes Prime intriguing is that, in a city centre teeming with young professionals, it has no obvious close competitors.
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