Reshaping the banking landscape
How the crisis felled Argentina’s banks
|
Jorge Stuart Milne: trying to reconstruct relationships with corporate clients |
ENRIQUE CRISTOFANI HAD a simple plan to win back customers for his bank. The chief executive of Banco Río, Argentina’s second-biggest bank, introduced a scheme whereby anyone using one of Río’s credit cards to pay at the local cinema or supermarket would get a discount. It was not an unusual idea but something needed to be done. Argentina’s banks were reeling from the sovereign’s debt default and the devamilluation of the peso in 2001/02.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
