JPM’s private bankers build critical mass

Private banking is an increasingly cut-throat business and there are few lengths to which private bankers will not go to pamper their clients. That might explain the curious press release that landed in Euromoney’s mailbox from JPMorgan Private Bank in Hong Kong, announcing the firm’s summer reading list for clients.

JPMorgan billed its offering as a “‘must read’ list reflecting the eclectic interest and passions of its global clients”. Its recommendations included a biography of Alfred Hitchcock, a book of aerial photographs of Africa and a Cuban cookery book by three Floridians.