Botín: the man and his mission | The masters of retail banking | Awards for excellence – Best bank WHEN FRANCISCO GÓMEZ-ROLDAN arrived at Abbey as chief executive in November 2004, he knew exactly what he had to do. “Our first priorities are to provide the best service quality and be the most efficient bank in the UK. That is what makes you the number one in retail banking,” he says.
It’s a simple statement that masks the huge challenge facing Gómez-Roldan and his team.
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