Equal opportunities mean that the City of London is no longer just a boozy boys’ club – and rightly so. But plying punters with alcohol and beautiful women is still a great way to promote your product, even in these politically correct days. Just ask Threadneedle Investments.
Last month, the UK’s third-largest retail investment fund management group threw a party to launch its Absolute Return Bond Fund at City’s the Royal Exchange. Perhaps surprisingly, when your correspondent arrived, the doormen were turning eager guests away.
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