Wellington storms the middle ground

With massive capital, some of the finest minds and cutting-edge technology, the bulge-bracket global securities firms offer clients a seamless one-stop service. Despite their dominance, though, cracks in the securities walls they have built remain to be exploited, as Wellington Securities is proving.

WELLINGTON, NEW ZEALAND’S tiny capital, seems an unlikely choice for the headquarters of one of Asia’s niche securities businesses. Far from the cut and thrust of the region’s leading financial centres, Wellington is the world’s most southerly capital and a full four hours ahead of Asia’s key time zone. But for Peter Coker, chairman and founder of Wellington Securities, that is exactly the point – the city sits conveniently between the Asian and US time zones.

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