UBS has gained the edge over Morgan Stanley this year by adapting its offering to meet challenges posed by recent market conditions. For example, the technology helped it deal with the travel restrictions that many bankers faced during the Sars epidemic. UBS handled the IPO for Singaporean postal monopoly SingPost, over April and May during the outbreak. To help with the analyst presentations and company roadshows, it rolled out PlaceWare, a web-based program that enables users to share any screen with nominated parties.
UBS has also adapted its technology to be used more effectively internally for accelerated bookbuild transactions.
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