UBS is distinguishing itself in fixed income with a new business model and products.
All the major trading banks have good trading engines and a presence in the main electronic markets, and most can build bespoke systems for favoured clients.
But with KeyTrader, UBS is starting to reshape connectivity in fixed income. Starting from the premise that no single bank could provide the greatest possible depth of prices on the broadest possible range of securities, UBS has made its own internal tool, KeyTrader, available to clients.
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