Portucel: state paper aims high

For someone who lists the presidency of the Institute for the Development of Eucalyptus Applications on his CV, Jorge Armindo Teixera is remarkably personable. The main achievement listed on that CV is his position as the president and CEO of Portucel – Portugal’s leading pulp and paper manufacturer and the country’s best hope for a privatization in 2003.

And he says he has a vision. “The Portuguese have a problem,” he says. “We think small. We have to challenge ourselves.”