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Talk about getting them when they’re young. Merrill Lynch has joined forces with Elmo and the Cookie Monster to develop a “financial fitness” curriculum aimed at children between the ages of two and six.
The initiative is part of Merrill’s philanthropic “IPO” programme, which stands for “investing pays off.” Last year Merrill gave away nearly $39 million to various charitable causes around the world.
The collaboration with Sesame Street aims to encourage children to spend and save responsibly through a combination of Sesame Street stories and educational games.
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