HSBC’s local heroes take a global view

HSBC's retail and corporate bank marketing has stressed its prowess as the world's local bank. However, the quest for a much enhanced global investment banking business demands a break from group tradition, one that redeployed and enhanced top management seems intent on implementing.

CHANGE IS IN the air at HSBC’s shiny new group head office in Canary Wharf. The Norman Foster designed building is itself a departure from the norm. It might be a conservative HSBC-grey colour inside and out, but it is sufficiently capacious to allow staff from the bank’s many different divisions in London to be centralized in one location for the first time. It’s also where HSBC is orchestrating a new push into global investment banking.

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