Most banks admit that they can count the investors who have ordered bonds through their new-issue platforms on the fingers of one hand.
Several years after starting investing in systems to encourage online book-building, some of the cleverer banks have worked out why this is the case and are working to make their new issues offering far more useful for the three groups that use them – issuers, syndicate desks and investors.
All new-issue sites offer the same basic services: information about the issuer, the terms of the issue, the timing, and so on.
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