Merrill Lynch wins a special award for most improved bank in fixed income partly because it has overhauled its technology, It has rolled out a number of new features, many of which are very sales-friendly. And it has done all this cheaply.
Stefano Blotto, managing director of online fixed income at Merrill Lynch, says: “The traditional approach has been the e-commerce teams dictating to the business and the clients. We’ve turned around the paradigm of who dictates to whom.
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