All the banks that demonstrated ETD sites this year were justifiably proud of what they had, and all were confident that their sites served clients’ needs well.
But Lehman Brothers managed to differentiate itself from an extremely close field because its SmartConnect system is more flexible and better designed than any other bank’s. It can be customized extensively, and enables users to choose from many different ways to trade. It is well designed and clear to use and it makes it easier than any other system to trade complex strategies across several markets.
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