One of the least surprising announcements of recent times has been UBS’s decision to bring its asset management division under one name.
The arrival of UBS Global Asset Management, which becomes official next month, heralds the end of two of the biggest investment names on either side of the Atlantic: Brinson in North America and Phillips&Drew in the UK.
Given the regard in which both brands are held in their respective markets (even taking into account the problems of the mid to late 1990s), it is not a decision UBS has taken lightly.
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