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Advertising mobile phones in São Paolo: the key is making money from low-income users |
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This is not a good year to be a telecommunications company. If you are one of these unfortunate entities, and if you’re not in bankruptcy, chances are you’re saddled with debt, your shareholders are screaming after seeing their investments all but wiped out and the last thing they’re interested in is adventures in the Amazon. The bubble has burst, and the hangover has started.
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