Football’s the only game in town

Football teams and their supporters can expect a warm welcome this month from their World Cup hosts in Japan. Most foreign borrowers will find it hard to milk this enthusiasm – the Japanese have been too badly burnt in recent months to want to invest in run-of-the-mill foreign companies seeking yen funding.

       

IT’S AMAZING THE effect a World Cup can have. Suddenly borrowers from all points of the globe are deciding that there is only one place to be concentrating their investor marketing activities in June: Japan. “It’s unreal,” says a senior banker at a leading Japanese bank in London. “The number of borrowers saying they happen to be in Tokyo in June and could we fix up some meetings for them is just amazing.

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