Anyone for personal branding?

Here’s a thought for the hordes of investment bankers twiddling their thumbs at home after the latest round of job cuts. How about spending a lovely spring day in the garden thumbing through a newly published book on personal brand development?

Managing Brand Me – written by Swedish branding experts (no, that isn’t a reference to some obscure Nordic S&M activity) Thomas Gad and Annette Rosencreutz – claims to pick up where American management guru Tom Peters left off with his concept of “Brand You”.