The IPO of Dentsu, the world’s fourth-largest advertising company, was supposed to mark UBS Warburg (Japan)’s entrance as a serious name in underwriting in the Japanese market.
Unfortunately within two minutes of Dentsu being floated on the Tokyo Stock Exchange it had turned into UBS’s pre-Christmas nightmare. The bank’s name had become a joke, it had lost a significant chunk of its profits for the year, and had a client that in the future was likely to strike it off a lot more than its Christmas card list.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
