Potter’s pester power

Parents' jobs have long been a source of playground rivalries but if your mum or dad worked for a private-equity firm it was never much to boast about. Until now.

       
Harry Potter: marketing wizard




Parents’ jobs have long been a source of playground rivalries but if your mum or dad worked for a private-equity firm it was never much to boast about. Until now.

The offspring of Morgan Stanley’s private-equity clients, are inspiring envy among their classmates after jumping to the front of the queue to see the new Harry Potter film.

Thousands of children can’t wait for the release of Harry Potter and the Philosopher’s Stone.

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