If balance sheet is the ultimate weapon, Citigroup should be knocking the competition dead. Since the brawn bought some brains three years ago, it has become clear that the combination of an investment bank and a commercial bank works. But the merged entity hasn’t yet made it into the top three in every product area and achieving across-the-board success could be a long, hard slog.
It’s easy to understand the appeal of the hybrid banking model for corporate treasurers.
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