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President Fernando Henrique Cardoso |
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There are a lot of Brazils. As far as the Euromarkets are concerned, Brazil is the largest and most important economy in Latin America, a liquid proxy for the emerging-market asset class as a whole. The CEO of a Spanish multinational will have a somewhat different view. He will see Brazil as an enormous untapped market, a country so potentially rewarding that no international company can afford not to be there.
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