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Call centres in India are set to keep growing |
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On a trip to Baroda, a dusty, remote town in western India, a senior executive from a multinational in Mumbai was astonished to find a small IT company that processes parking tickets for the New York Police Department. IT enabled services or remote contact services, such as call centres, medical transcription companies and back-office data processing companies, are mushrooming in the unlikeliest nooks of India.
“This is a $390 billion market that India can tap into,” says Amitabh Kumar, director of operations at Videsh Sanchar Nigam Ltd, the state-owned telecoms provider.
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