Best site for new equity issues
Merrill Lynch
Merrill Lynch’s new-issue application was developed in an attempt to remove the drudgery of arranging and attending conference calls and management presentations.
“We have really streamlined the process,” says Anthony Rosasco, vice president of direct market technology at Merrill Lynch. “A new issue can now all be done electronically at every level, from getting the prospectus to actually entering an indication of interest.”
Access to the application is gained through Merrill Lynch’s proprietary portal MLX, which was launched in the middle of the year.
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