Judging by the direction of this year’s US presidential election campaign, the name of James Carville is already little more than an historical footnote. Carville, for those whose memories need refreshing, was the campaign manager of Arkansas governor Bill Clinton’s bid for the White House in 1992. He it was who thought up one of the most famous election slogans, just eight syllables long: “It’s the economy, stupid.” It was one of the three themes he deemed so crucial that he had them written up on a whiteboard and stuck on a pillar in the centre of the campaign headquarters for all to see.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
