With online debt and equity offerings growing in volume, bankers and lawyers are rapidly having to adjust their thinking to new sets of rules – official and unofficial.
Wall Street, Europe – and increasingly Asia – appear to have decided to embrace online offerings as the way forward and there has been aggressive online marketing of bond issues. Ford Credit’s $1.2 billion debt issue in January was the first time a bulge-bracket underwriter, Lehman Brothers, had helped a major US corporation to raise debt via the web, and it was just one in a series of online landmarks claimed by underwriters.
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