Citigroup: it’s all in the balance

Headline: Citigroup: it’s all in the balanceSource: EuromoneyDate: October 2001Author: Jennifer Morris If balance sheet is the ultimate weapon, Citigroup should be knocking the competition dead. Since the brawn bought some brains three years ago, it has become clear that the combination of an investment bank and a commercial bank works. But the merged entity […]

Headline: Citigroup: it’s all in the balance
Source: Euromoney
Date: October 2001
Author: Jennifer Morris

If balance sheet is the ultimate weapon, Citigroup should be knocking the competition dead. Since the brawn bought some brains three years ago, it has become clear that the combination of an investment bank and a commercial bank works. But the merged entity hasn’t yet made it into the top three in every product area and achieving across-the-board success could be a long, hard slog.




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