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Headline: A very pricey typo Source: Euromoney Date: January 2002 Author: Chris Cockerill The IPO of Dentsu, the world’s fourth-largest advertising company, was supposed to mark UBS Warburg (Japan)’s entrance as a serious name in underwriting in the Japanese market. Unfortunately within two minutes of Dentsu being floated on the Tokyo Stock Exchange it had turned into UBS’s pre-Christmas nightmare. The bank’s name had become a joke, it had lost a significant chunk of its profits for the year, and had a client that in the future was likely to strike it off a lot more than its Christmas card list. |
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