Ethics by numbers

Philosophers have debated ethics for thousands of years and come up with more questions than answers. But now a super-smart Swiss asset manager has launched an ethical fund using a quantitative model to determine how naughty or nice companies are. Their efforts may not impress followers of Plato, Kant and Hume but will they persuade socially-concerned investors to part with their cash?

Philosophers have debated ethics for thousands of years and come up with more questions than answers. But now a super-smart Swiss asset manager has launched an ethical fund using a quantitative model to determine how naughty or nice companies are. Their efforts may not impress followers of Plato, Kant and Hume but will they persuade socially-concerned investors to part with their cash?

Pictet & Cie’s new sustainable development fund launched on August 26 tracks the 100 biggest companies in the Pictet universe and then weights them by ethical standards.

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