Citigroup’s latest acquisition
Citibank is being rebranded, getting a new logo – and new business cards.
The new cards are twice the size of any other card you might have seen. The front is relatively normal, with important-sounding job title, address, phone, fax. The back is more peculiar, saying in large type: “My job is to help you reach your financial goals and dreams.”
But it’s the inside of the card where the new Citibank comes into its own.
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