Investors force a Eurobond rethink

The difficulties faced by one quality borrower in 1998 contain lessons for all. Toyota Motor Credit Corporation ­ the captive financing vehicle for Toyota's US sales subsidiary in the US ­ has traditionally been one of the most sought after names in the Eurobond market. The scarcity value of its name and the strength of Toyota meant that deals came to the market tightly priced and then tightened further on launch. The bonds then disappeared into the safe hands of Europe's buy-and-hold ­ largely retail ­ investor base.

Quality Issuers :Tough times even for triple As

However, in mid-1998, recalls corporate treasury manager Jerome Lienhard, the funding team started to notice a change in market sentiment.

“In May 1998 we did a [$1 billion] dollar Eurobond [jointly lead by Credit Suisse First Boston, JP Morgan and Merrill Lynch] and beforehand we had done a roadshow. Normally we would have seen big institutional buying as well as big Benelux retail buying ­ spread tightening. But it just stalled out.”

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