A new symbol for promoting shareholder rights has emerged in Russia – the toilet roll. The lavatorial necessity graced Russia’s TV screens nearly everyday in the last week of March. It was part of an ad campaign by American investor Kenneth Dart in his battle against Russia’s second-largest oil company, Yukos.
The camera pans back from a roll of cheap roll of Russian toilet paper to show a pyramid of 15 rolls. “Look at them,” says the voice over.
Access intelligence that drives action
To unlock this research, enter your email to log in or enquire about access
