For those of you convinced that e-commerce is the answer to everything, beware. The idea that we are becoming a truly global society, and hence a global business opportunity might be enhanced by some stories, such as the fact that India has the largest number of hotmail accounts anywhere in the world. Or that a Sri Lankan village heavily dependent on selling rice for its income managed to get a better price out of the middlemen by going on-line and checking the price of rice at the market in Colombo, almost doubling its income as a result.
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