The amorphous sector challenge

European equity brokers have been struggling with the challenge of shifting to sector research from country research. The big firms are going even further, with cross-sector analysis of rapidly changing industries. Luciano Mondellini reports.

European brokers poll: Best overall

European brokers poll: Country by Country

European brokers poll: Sectoral research

European brokers poll: Methodology

The big book Charles Scott picks up from behind his desk “is a very important piece of research because the internet represents a new era for all businesses”. Scott, director of European equity research at Morgan Stanley Dean Witter, is talking in his office on London’s Canary Wharf, overlooking the Thames. The book, released in June by Scott’s firm under the title The European Internet Report, is a 360-page analysis of the impact the internet will have on the European business world.

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