Pavoncelli’s progress

Why did Morgan Stanley Dean Witter decide in January to move the irrepressible Riccardo Pavoncelli from head of European debt capital markets to head its European media industry group.

Why did Morgan Stanley Dean Witter decide in January to move the irrepressible Riccardo Pavoncelli from head of European debt capital markets to head its European media industry group.

It divorced him from his main passion, the fixed-income business, and thrust him into the often murky world of European corporate finance. Morgan Stanley, it seems, is chasing the rapid rise of high-tech media companies and their taste for the capital markets.

“The media industry is one of the most important areas for development in the next decade,” says Pavoncelli.

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