Issuer: BSkyB
Date: October 1998
Amount: £430 million ($735 million)
Global coordinator: BT Alex Brown
“We started the briefing sales meeting at 3:30 on a worldwide conference call. At 4:00 we had a rule of silence to collect our thoughts and work out who to call first. We went live at 4:15 and at 4:23 it was done,” remembers Edmond Warner, head of pan-European equities at BT Alex Brown.
It takes speed and guts to do a successful block trade during a global crisis.
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