Bigger, but not necessarily better
Greece is looking in all directions to expand its influence and markets abroad. Not only pursuing the goal of being at the heart of Europe, in the last few years Greece has also turned its attention to its Balkan neighbours and eastward into the former Soviet Union. These areas present tremendous potential for Greek businesses as the markets are largely undeveloped or served by outmoded local providers. Romania alone has a population of 23 million and is often cited by business leaders as the most promising new market.
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