Leif Edvinsson, Skandia’s vice president and corporate director of intellectual capital has won this year’s Brain Trust Brain of the Year Award for his “new age” accounting methods. As world’s leading expert on intellectual capital he managed to beat Bill Gates and Paul McCartney to the honour, which the Brain Trust describes as recognition of “superlative mental achievement”.
The trust’s judges described Edvinsson as one of the pioneers in the search for prime economic indicators which will predominate in the millennium, and described his concept as a radical re-evaluation of traditional accountancy.
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